Data & insights

Jardim América becomes the most expensive neighborhood to rent in São Paulo

The upscale São Paulo neighborhood records the highest increase in the last year, according to the QuintoAndar Imovelweb Index, surpassing even Leblon in Rio.

September 18, 2025

Jardim América, in the West Zone of São Paulo, became the most expensive neighborhood to rent an apartment in the city in August. The data comes from the QuintoAndar Imovelweb Rental Index. According to the survey, the average price reached R$126, representing a 36% increase in the last 12 months.

The West Zone neighborhood is followed by Vila Olímpia (R$ 107.6) and Brooklin (R$ 100.9), both in the South Zone. In these areas, as in Jardim América, the average price per square meter has already surpassed the R$ 100 mark, consolidating a rental level typical of these regions. Rounding out the top five are Vila Nova Conceição (R$ 98.5) and Pinheiros (R$ 94.1).

The significant appreciation of Jardim América – which now has a more expensive square meter than even Leblon, in Rio – can be attributed to a series of factors. In recent months, a stock of large, luxury-standard properties was made available on the real estate market, driving the region’s average price up. Furthermore, its prime location, near Avenida Paulista, Avenida Rebouças, and Avenida Brasil, reinforces the neighborhood’s attractiveness.

“Jardim América is a neighborhood that combines a privileged location with a complete infrastructure and high-standard properties. This combination of factors attracts a public with high purchasing power and keeps demand heated, which consistently pushes prices up,” states Thiago Reis, Data Manager at Grupo QuintoAndar.

In the city as a whole, the rental market is showing signs of stabilization. According to the QuintoAndar Imovelweb Rental Index, the capital recorded a slight increase of 0.23% in August, bringing the average price per square meter to R$ 69.14. Despite the increase, the cumulative 12-month variation of 7.38% is the lowest since March 2022, indicating a slowdown in the pace of price growth.