In Agents’ Month, there is no shortage of reasons to celebrate. At QuintoAndar, an associated agent closes, on average, more than one sales contract and more than five rental contracts every month. This is the result of an investment by the largest housing platform in Latin America in these professionals, who are a fundamental pillar in the company’s mission of helping clients love where they live.
Arthur Malcon, director of agents solutions at QuintoAndar, speaks about the success and future of this partnership and shares how the combination of the company’s technology and data with the talent of real estate agents has generated more business and elevated the profession to a new level of specialization.
Read the interview below:
QuintoAndar was founded with a strong tech DNA. Why is the partnership with real estate agents so strategic for the company?
Arthur Malcon: Because we believe that technology and the human factor are not opposites. They are, in fact, complementary strengths, especially when you think about a market like real estate. Our technology exists to solve the market’s pain points, eliminate bureaucracy, and speed up processes. But the journey of finding a home is one of the most important and challenging moments in a person’s life. And at that time, the sensitivity, experience, and advice of a specialist make all the difference. The agent has this crucial, human role. We take care of the operational side so they can dedicate themselves 100% to customer service, consulting, and client relationships.
The data shows that a agent associated with QuintoAndar sells and rents much more than the market average. In practice, how does the platform help generate so much business?
Arthur Malcon: The result is the sum of several factors. First, we generate a demand for clients that no other platform can, in addition to having a property inventory with a unique combination of volume and quality in the market. Second, we eliminate tasks that took up a agents’ precious time, such as credit analysis, which on our platform takes minutes, or the drafting of contracts, which are ready in less than an hour. In addition, we offer smart tools that optimize their routine, like a system that organizes viewing schedules and a highly intuitive app with various features to help the associated agent be more productive. It’s a partnership that delivers time and intelligence. The result is that a agent associated with QuintoAndar closes, on average, more than one sales contract and more than five rental contracts per month. We are also seeing more than 25% of associated agents — generally the most engaged with the platform — closing more than two sales contracts and up to 15 rental contracts per month.
Besides generating more business, how else does QuintoAndar contribute to the career and development of these professionals?
Arthur Malcon: Our goal is for our associate agents to be recognized as market authorities, true housing experts. To achieve this, we’ve invested heavily in knowledge sharing. We offer an exclusive platform with courses, training on sales techniques, and mentors with extensive market experience at their disposal. We also provide access to exclusive data and studies, such as our Sales and Purchase Report and our Rental Index, and to our QPreço tool, so they have relevant information at their fingertips to guide their clients. We empower them with knowledge so they can go far beyond the simple task of opening doors or showing a property.
The company has been investing in events like ‘Jornada Impulso’, which bring together more than a thousand associates for an evening of exchange and celebration. What is the importance of these actions for the partnership?
Arthur Malcon: They are fundamental. Technology connects us daily, but in-person meetings strengthen our community. Jornada Impulso and other conventions are moments for exchange, for hearing directly from agents about their ideas and challenges, and for sharing our new product, technology, and strategic updates firsthand — in addition to celebrating our outstanding associated agents. It is on these occasions that we reinforce the pride of belonging to this ecosystem. We thus generate a connection that no screen can replace. It’s the ‘humanization’ of our partnership happening in practice.
What message would you like to send to associated agents and to those thinking of joining QuintoAndar this Agents’ Month?
Arthur Malcon: My first word is ‘thank you.’ Thank you for your trust and partnership in the mission of helping people love where they live. To our associates: continue to count on us to provide the best platform and the best tools for you to shine. We are very grateful to have you as our partners every day, and we are committed to continuing to build solutions that leverage your daily work. For agents in the market seeking more autonomy, higher earnings, and the opportunity to develop, I extend an invitation: come and learn about our model at QuintoAndar. With QuintoAndar, you will find an ecosystem ready to boost your results and value your expertise. The future of brokerage is already happening at QuintoAndar. And it is collaborative, intelligent, leveraged by technology, and, above all, human.
